Small companies in NYC are getting digital increase via native initiative

News 12 employees

07/21/2021, 10:16 PM

Updated on: 07/21/2021, 10:16 PM

A new initiative aims to help companies affected by the pandemic maximize their digital footprint.

Open + Online, by the New York City Small Business Resource Network (or SBRN), creates and expands small business online presences for free.

A report from Mastercard SpendingPulse – which measures retail and online retail sales – shows that online retail sales in the city have increased 7% in the past two years – underscoring the need for small businesses to be more Commerce functions to have.

Brooklyn-born Diannah Sparks is the owner of the cruelty-free and non-toxic nail polish line ‘A Princess and an Heiress’, named after and inspired by her two daughters.

“I wanted to create a brand that was safe enough for children but also of good quality for their mothers and the adults around them,” she said.

She launched the brand a year ago during the pandemic. Sparks says she started selling the polish at pop-up events across town, but she didn’t have an online presence.

With many companies looking to make a comeback after the pandemic, Sparks is hoping that her new website will help her grow her business.

Since its inception, the SBRM has worked with more than 15,000 companies.

Comments are closed.