Small companies in NYC are getting digital increase via native initiative
07/21/2021, 10:16 PM
Updated on: 07/21/2021, 10:16 PM
A new initiative aims to help companies affected by the pandemic maximize their digital footprint.
Open + Online, by the New York City Small Business Resource Network (or SBRN), creates and expands small business online presences for free.
A report from Mastercard SpendingPulse – which measures retail and online retail sales – shows that online retail sales in the city have increased 7% in the past two years – underscoring the need for small businesses to be more Commerce functions to have.
Brooklyn-born Diannah Sparks is the owner of the cruelty-free and non-toxic nail polish line ‘A Princess and an Heiress’, named after and inspired by her two daughters.
“I wanted to create a brand that was safe enough for children but also of good quality for their mothers and the adults around them,” she said.
She launched the brand a year ago during the pandemic. Sparks says she started selling the polish at pop-up events across town, but she didn’t have an online presence.
With many companies looking to make a comeback after the pandemic, Sparks is hoping that her new website will help her grow her business.
Since its inception, the SBRM has worked with more than 15,000 companies.